Food & Health Alliance

Leveraging Social, Cultural and Health Benefits from London 2012.

This research series carried out in conjunction with Bournemouth University and the University of Essex, examined the requirements for leveraging Olympic Tourism Flows, Sport and Physical Activity, and Community Engagement, Wellbeing and Pride from the 2012 Games.

In February 2009, the findings from a series of regional workshops held in England throughout 2008 were brought together at a one day conference which focused broadly on the regional implications and strategies of hosting the 2012 Games in all sectors, nations and regions of the UK.

Presentations delivered on the day were as follows:

Leveraging 2012 in the Regions: Tourism Flows, Sport, Health and Community Well-being Professor Mike Weed & Professor Adele Ladkin

Using Events to Optimise 2012 Legacy Benefits Richard Shipway

London 2012: Raising the bar on social values Julia Leslie

Paralympic Potential: The opportunity and the risk Suzanne Dowse

The Beijing Challenge and the Road to 2012: Inspiring and measuring physical activity participation within the community Jo Fiore

Mega Events and the Spatial (Re)distribution of Tourism Demand Dr Andrew Smith

Understanding Olympic Tourist Behaviour: Implications for maximising the tourist impacts of the Olympic Games Naomi Kirkup

Widening Access to Higher Education and 2012: How do we measure it? Dr Graeme Atherton

A Framework for Action: Yorkshire Skills, Employability and Education for the 2012 Games Emma Hoddinott

The Olympics, Global Sport Development and Local Politics: Community engagement through culture and education Dr Dikaia Chatziefstathiou

London's Elusive Social Legacy Debbie Sadd

The Construction of Olympic Narratives: Whose interests do they serve? Dr Brett Smith & Prof Mike Weed

The Legacy: A community first approach for London Dr Paul Beedie & Dr Gordon Mellor

The full report of the research series is available as part of the most recent SPEAR Bulletin produced by the Centre for Sport, Physical Education and Activity Research (SPEAR) at Canterbury Christ Church University.

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