Food & Health Alliance

Homecoming Scotland (HS2014) will extend the benefits and opportunities offered by the Commonwealth Games, Ryder Cup and MTV Europe Music Awards by presenting a year-long, co-ordinated programme of events designed to generate pride in the people of Scotland and welcome visitors around the world in a celebration of the very best of Scotland’s food and drink, our assets as a country of natural beauty as well as our rich creativity and cultural and ancestral heritage.

Delivery of HS2014 is progressing well. The Homecoming events programme celebrates five main themes (food and drink, active, creative, natural and ancestry) and there are currently funded and/or partner events in all Local Authority areas across Scotland. The programme currently includes 888 events - 108 funded and 780 partner (non- funded). The events programme is at the heart of the HS2014 celebrations and comprises a mixture of new and enhanced events, supported by a domestic and international marketing and PR campaign inviting ancestral Scots, the people of Scotland and all those with an affinity to Scotland to join the celebration in the year that Scotland Welcomes the World.