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Inverclyde Million Miles Challenge

World Walking is a free and easy to use website/app designed simply to motivate people to walk more inspired by the exploits of the Inverclyde Globetrotters, a voluntary, not for profit group formed from an exercise class which meets at Inverclyde Leisure’s Waterfront Gym in Greenock each week as part of Inverclyde Leisure’s wide range of fit for life exercise classes.

How It Started

The idea was simple; to demonstrate Inverclyde’s commitment to promoting the health and well-being benefits of being active by challenging people to walk (or run, cycle or swim) to contribute to clocking up one million miles using World Walking to collect and collate all activity.

World Walking is a free and easy to use website/app designed simply to motivate people to walk more inspired by the exploits of the Inverclyde Globetrotters, a voluntary, not for profit group formed from an exercise class which meets at Inverclyde Leisure’s Waterfront Gym in Greenock each week as part of Inverclyde Leisure’s wide range of fit for life exercise classes.

The Inverclyde Million Miles Challenge started on 11 August 2016 to coincide with the Rio Olympics.

The goal was to reach the million miles target before the Challenge ended on 30 June 2017.

Partners Involved

The project was funded equally by Awards for All Scotland and Inverclyde Health & Social Care Partnership.

The partners involved were:

• CVS Inverclyde
• Inverclyde Council
• Inverclyde Globetrotters
• Inverclyde Health & Social Care Partnership
• Inverclyde Leisure
• World Walking

Process

A small multi-agency steering group was set up to oversee the project. The steering group met on a regular basis throughout the project.

A part-time project co-ordinator was appointed who was managed by CVS Inverclyde.

The Provost of Inverclyde kindly agreed to sponsor and launch the challenge.

A bespoke World Walking landing page was created which allowed people to login or register to take part in the Challenge. The landing page automatically collated the distances entered by individuals and groups taking part in the Challenge and displayed their collective progress towards the one million miles target.

The Challenge was promoted in the local press and using social media.

Primary schools were encouraged to take part using their total ‘Daily Mile’ distances to complete virtual walks on World Walking including a new Scotland to Malawi walk which was created in collaboration with the Scotland Malawi Partnership.

Results and Impact

The million miles target was reached before the end of the Challenge. By 30 June 2017 a total of 1,061,819 miles had been clocked up by all participants; equivalent to walking to the Moon and back – twice!

64 groups from across Inverclyde actively participated in the Challenge as well as over 250 individuals.

A range of different groups took part from across the community including the local leisure trust, local runners, hockey players and golfers, workplaces, primary and secondary schools, community groups and groups supporting people with long-term conditions.

Lessons Learned

• World Walking can be used to support a successful community-wide challenge.

What's next for the project?

To encourage other communities to use World Walking to support their own community-wide challenges.

In 2013, the Inverclyde Globetrotters posted this message on the Physical Activity Health Alliance website after their successful walk to the Moon and back with Chest Heart & Stroke Scotland in answer to that very question.

“Using their new craft, World Walking, powered by people around the world, their next mission (code name “Mission (Not) Impossible”), is to walk 50 million miles to Mars to join NASA’s Exploration Rover!”

Inverclyde has done its part. Now it is for the rest of Scotland to do theirs.

And remember. If every Scot walked 10 miles today and logged their miles on World Walking Scotland would be on planet Mars tomorrow.

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When was this published?

7/27/2017

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