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Sported and Women in Sport launch a new ‘sport for change’ programme

Sported and Women in Sport have come together to launch a new Sport for Change programme to help girls in the most deprived areas of the UK to fulfil their potential by opening up access to sport. The programme is funded by Comic Relief as part of its Levelling the Field initiative.

The joint programme seeks to help community sport groups in deprived areas of Scotland, South West England and the West Midlands. It aims to tackle gender stereotypes by improving the sport offering for girls and women and better meeting their needs.

The community groups will benefit from expert workshops, gaining insights from Women in Sport’s research into the values and motivations that guide girls’ decision making, and how to apply these to the design, delivery and marketing of tailored sports activities. Each group will be supported by Sported volunteer mentors and regional managers for six months to embed the insights from the training and develop a business plan with a focus on girls’ engagement and inclusion.

Additionally, nine girls from across the project will be identified as peer influencers. The girls will be coached and supported by Women in Sport to encourage their female peers to participate in sport and expand their aspirations.

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